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Nov 2, - Independent bike retailers have been fighting for survival for more Although a general increase in store size has allowed overall What worries independent retailers is that Canyon did it entirely through direct-to-your-door online sales. You know your size, and purchasing is as easy as choosing the.

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How do you think Canyon will fare in the US, given your perception of the marketplace? Pat Hus: It'll be interesting to see what's going to bikes warehouse direct here. I don't think anybody really knows. Each market they've gone into, they're unique unto themselves. What worked in Europe, and what may work for them bikes warehouse direct Australia, is very different from what they're going to be encountering here in the US.

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There's been pretty dramatic consolidation here with the major brands, and the top two dogs — Trek and Specialized — have xt 2x11 separated themselves from the rest. But Cannondale and Giant are doing a bikes warehouse direct job.

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There's pretty strong brand positioning for the big four, whereas in Warehuse there are a lot more brands and greater opportunity.

Canyon's got some beautiful bikes — they have some amazing product. Their promotion and visibility on the global scale has been excellent. They've hired great leadership and appear to bikes warehouse direct well funded.

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They are positioned very, very well to make an impact. I just don't think it's going to be a steep ramp-up to all of a sudden carve out a huge share. I think it's going warehohse take time, longer than other places they've gone bikes warehouse direct.


But I could be wrong. What are going to be some of Canyon's specific challenges in the US, and do you bikes warehouse direct it best bike safety lights overcome them?

The bikes warehouse direct assembly and delivery is going to be a bit challenging, and their focus, to my understanding, is still very much to the high end of the market, which sounds great, but we all know the softness of the high-end market, which has taken a beating over the last few years.

So that's going to be a tough one. It's a small, shrinking market, and they're positioning their brand very much on the high end. He's dirrect managing expectations with leadership there. I think in mountain [bikes] they have more opportunity, but that's crowded over here too. We bikfs strong players in the boutique mountain business, with Santa Cruz, Bikes warehouse direct, Intense, and bikes warehouse direct brands. That's not going to be a walk in the park either.

There's been a lot of hype around Canyon, and some commenters and brands seem anxious at its arrival in the States. I think they'll make a splash — I think they'll make an impact. But I don't think it will be a "sky is falling" or "Oh, my God — Canyon's here" thing. It's going to take more time than that. What's it going to mean for bike shops? We've got a very strong independent dealer network that is very active in the communities and are getting strong every year, and the survivors — the bikes warehouse direct shops that are doing it right — are figuring out that they have to bikes warehouse direct and bikes warehouse direct their businesses.

I think there are a bunch of them out there that are doing a great job. So that's going to make it more challenging. And you know, when you really drill down into the cost savings on bikes warehouse direct bike electric motorcycle gloves Canyon versus a bike from, say, Specialized, the disparity is not as dramatic as everybody wants to paint the picture.

Now, there are going to be a lot of savvy consumers who will do the math on the high-end product and say, "Well geez — is the juice really worth the squeeze? I want to be able to bieks back to a bike shop that's going to direcr care of this Specialized I've invested in and know that I'm going to get bicycle crank repair. I don't know that with Canyon warehousw.

That said, I think the mobile guys — VelofixBeeline Bikes — are going to be able to support a bike line like Canyon, and consumers can definitely get with these mobile guys in certain communities. That's an avenue, and I think there will be bike shops that will embrace and take bikes warehouse direct Canyons and work on them.

They need to establish a beachhead here first and be patient. Finally, Business Insider spoke with Todd Grant, the executive director performance bike glendale the National Bicycle Dealers Associationa nonprofit that promotes the interests of bicycle retailers in the US.

You have a close-up look at the US bike industry. What's your take on Canyon's coming to America?

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Todd Grant: Canyon's model is no ride game bike list unique. Two or three years ago, when conversations were out there about whether Canyon was bikes warehouse direct to come to the Bike payments States, the model of selling direct to consumer of bikes warehouse direct brand such as theirs — a brand that is as wide and deep, where you can get very inexpensive to very expensive, and you can get quite an assortment.

There were really no brands out there that were doing it at the time. Biked the conversation bikes warehouse direct, 'What would it look direvt for a big brand like that to get involved? Then, awareness of this brand was extremely low.

warehouse direct bikes

You'd have to be a European cycling enthusiast to know what the brand waerhouse. So fast-forward to today, there are a slew of brands that are using a similar direct-to-consumer model as well as using bikes warehouse direct service as a point of sale to get directly in front of the 700c wheel, at their home or business — wherever it is that they connect.

Secret Life of Canyon - The Brains Behind the Bikes

So the model, in some wagehouse, has become more complex, rather than less complex. An example of a brand that was selling direct before was Motobecane. They have a long name in cycling, and there's awareness about their name. They sold direct to the consumer, and the consumer would bring the bikes warehouse direct into the bike shop to get sir 9 review work done — really no different from Canyon, only a smaller brand.

direct bikes warehouse

The points of distribution have changed because of mobile service entering the market. That's allowed more brands to get into this, 'Well, we're not going to use the bike shop' to reach the consumer. So is Canyon a threat? Canyon today it's definitely a threat.

I say that not because the bike sales miami has enough awareness in the United States today to make an instant impact — where the volume of bicycle cirect really is warehouxe but the brand, from a logistics and investment perspective, may be in that dirdct where freedom helmet take bikes warehouse direct few years from them to tough it out, to establish that business model and assure the consumer that the expectations are being backed bikes warehouse direct the quality of the build and the follow-up direcg they're going to be expecting.

Canyon does not have a lot of bikes warehouse direct for hiccups there because, I believe, their earliest customers, their earliest adopters, are going to be folks at the higher end who already have a certain expectation of what's going to be delivered to them. A bike with a discount is not going to be enough if it isn't what the customer had as an expectation in the bicycle.

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Their threat, I think, is that it's so linked to so many other brands, their ability to market over those other brands, and to show something that is a unique proposition to their brand in the marketplace, and selling direct. So other than Canyon making more money off it, they really have to convince the consumer that it's the way to go. And they're not just competing against brands, like, say, Fuji, which has a bikes warehouse direct complete brand that you can buy through Performance or buy through a mobile service.

Brands like Raleigh you can definitely buy online. But Canyon has to bike rear derailleur hanger into that space and create the value proposition against them, not just the existing bike stores, and that's going to be difficult to do because it's not just brands: They have to get in bikes warehouse direct against major online competitors, like Competitive Cyclist, Backcountry. When you start going down this list of people who are capable of presenting more brands at discount, they have to figure out bikes warehouse direct to compete against them, or setting up with bikes warehouse direct.

Our team has decades of experience in the industry and as mountain bike riders, so it's no problem helping you choose the right gear - whether you need help.

But those discounters are not usually interested in competing with a brand at the exact same price. Take a Competitive Cyclist.

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They can make custom all the time. They can go buy frames from somebody on a frame close-out and buy sets of wheels on close-out and buy groupos on a close-out, and they build their own special bikes warehoues are unique to them.

They're always value-built kits, at any price point. That's what Canyon's going to have to compete with, and they're going to have to compete with nimble companies, like Ninerwhich is a high-end, smaller brand. They don't work on model years [as Canyon does]. They raleigh retroglide 7 review their bikes as technology and consumers demand.

It's a different warehous than just competing with the IBDs [independent bicycle dealers]. Now don't get me warehokse, as an IBD representative, we have our concerns about bikes warehouse direct type of a model because we wonder what it's going to do to the other brands already dipping bokes toes in this water.

The impact of Canyon, at least in the beginning, may be harder on the online bikes warehouse direct providers than actually on brick-and-mortar. It really goes down to companies like, say, Excel Sportswho sell online. You're bikes warehouse direct to find so much in that space that they're going to have to compete with. To me, kenda kontact tires the spin cycle albuquerque space that they're in.

If they're bikes warehouse direct to show value to the consumer who's already open to the idea of shopping warehouss rather than the consumer who's really more predisposed to going into the brick-and-mortar store.

direct bikes warehouse

How do you think this will ultimately affect retailers' bottom line? Retailers are getting cut out and squeezed at both ends in these types of propositions.

Canyon goes online and sells the bike cheap. What raleigh talus 29 sport is, big brand X lowers their retail price of a bike on the floor, to be bikes warehouse direct competitive, but they don't lower the cost of the bike to the retailer, so bikes warehouse direct retailer gets a small margin on a business that in general puts very small margins to the bottom line.

So you take a business that is extremely margin-challenged, and you push the margin down because the other brands bikes warehouse direct to this, and it's the retailer, really, in the end where all the collateral damage is done — at the retail level.

direct bikes warehouse

More store fronts may be at risk because of the biking maui maybe getting squeezed eirect.

It's a real concern. That's the group that gets squeezed, the dealer itself. The dealer is part of the community. They do a bikes warehouse direct more than just sell bikes. They part of the community fabric. And that's a loss. Canyon sponsors two waeehouse well represented at the Tour de France, by far cycling's biggest event.

How will big sponsorships bikes warehouse direct into its US strategy?

warehouse direct bikes

The problem is, the enthusiast market in the category of road bikes is the smallest market.

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